EVALUASI STRATEGI PRODUK UNTUK MEREK BB HARUM SARI DALAM UPAYA PEMENUHAN KEBUTUHAN PASAR PADA PT AIR MANCUR KARANGANYAR

SUGIANTO, ANGGA ANGGRIAWAN (2010) EVALUASI STRATEGI PRODUK UNTUK MEREK BB HARUM SARI DALAM UPAYA PEMENUHAN KEBUTUHAN PASAR PADA PT AIR MANCUR KARANGANYAR. Other thesis, Universitas Sebelas Maret.

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    Abstract

    One marketing strategy is an integrated marketing mix of four variables or events that form the core of the company's marketing system, ie product, price, promotion, and distribution. Research was conducted at PT Air Mancur located in Palur, Karanganyar. The goals to be achieved from this study is to evaluate the product strategy adopted BB PT Harum Sari Water Fountain. The research method used is descriptive analysis technique, namely the writing of data by sorting the data, classifying data, and presents data obtained on the basis of facts which appear as such. Based on the research that has been done can be drawn some conclusions which, PT Air Mancur pursuing a strategy of quality products by way of modification, the modification function, and modification of the model. Of the three strategies is more emphasis on the modification of the model by changing the packaging model which is considered to be complaints from consumers. And PT Air Mancur change what the weaknesses of the product by increasing the application of the elements of such products, diversity of products, brands, packaging, product design, quality, etc. Some suggestions that I can convey to complete this final task is, at the brand modification strategies should be improved in terms of product branding to the community, the strategy should function better survival rates fragrance products tested and improved again, the strategy should model the design of packaging products made more attractive and always appear to be different from previous designs. On the product element also needs to be raised again, especially to service the product that is still lacking, and evaluation of product strategy be monitored and if necessary changed then made changes to improve quality and product quality. Keyword : Strategies, Products, Consumer needs

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HJ Public Finance
    Divisions: Fakultas Ekonomi > D3 - Manajemen Pemasaran
    Depositing User: Lia Primadani
    Date Deposited: 20 Aug 2013 17:37
    Last Modified: 20 Aug 2013 17:37
    URI: https://eprints.uns.ac.id/id/eprint/10049

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