FAKTOR-FAKTOR INTERNAL DAN EKSTERNAL DENGAN TINGKAT KETERGANTUNGAN TERHADAP FACEBOOK (Studi Korelasi Faktor-Faktor Internal dan Eksternal dengan Tingkat Ketergantungan terhadap Facebook di Kalangan Mahasiswa Ilmu Komunikasi Universitas Sebelas Maret Surakarta Tahun 2010)

SUKMAWATI, MIMIN (2011) FAKTOR-FAKTOR INTERNAL DAN EKSTERNAL DENGAN TINGKAT KETERGANTUNGAN TERHADAP FACEBOOK (Studi Korelasi Faktor-Faktor Internal dan Eksternal dengan Tingkat Ketergantungan terhadap Facebook di Kalangan Mahasiswa Ilmu Komunikasi Universitas Sebelas Maret Surakarta Tahun 2010). Other thesis, Universitas Sebelas Maret.

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    Abstract

    The presence of social networking sites make the Internet increasingly becomes a favorite. One of the social networking site of the most widely used is facebook. Facebook offers many advantages that make users are interested. But in addition facebook also has weaknesses. Many of its consumer is willing to spend a long time to access facebook. Without realizing that they have addiction or dependence on facebook. This study uses the media dependency theory proposed by Ball-Rokeach and De Fleur. The purpose of this research is to find the relationship between the level of dependence on facebook with several factors that have been mentioned in the theory of dependency on the media. Factors to be taken are internal factors and external factors. This study uses quantitative research methods. From the sampling done by using random sampling techniques. Researchers using the 81 respondents who were students of Communication Sebelas Maret University. Data analysis used was Spearman Correlation Procedures to find the relationship between independent variables and dependent variables and chi square test used to find the trend differences between independent variables and the dependent variable. Based on the results of data analysis that researchers do, it can be concluded that there was a significant positive relationship between internal factors which include attention (r s = 0,491), the needs (r s = 0,442) and motives (r s = 0,347)with the level of dependence on facebook. As for external factors indicate there is a significant positive relationship between media alternative factor (r s = 0,430) to the level of dependence on facebook, there are no significantly negative relationship between factors of social relations (r s = -0,137) to the level of dependence on facebook and there was no difference in the level of dependence on facebook based on factors of social categories.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Lia Primadani
    Date Deposited: 20 Aug 2013 17:32
    Last Modified: 20 Aug 2013 17:32
    URI: https://eprints.uns.ac.id/id/eprint/10048

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