IKLAN POLITIK CALEG DALAM PERSEPSI PEMILIH PEMULA

ABDUL ROZAK, ACHMAD FUAD (2009) IKLAN POLITIK CALEG DALAM PERSEPSI PEMILIH PEMULA. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Achmad Fuad Abdul Rozak. D 0204016. POLITICAL ADVERTISINGOF LEGISLATIVE CANDIDATE ACCORDING BEGINNER VOOTERS PERCEPTION (A Study of Legislatif Candidates Political Advertising of Legislative Council Regional (DPRD) II Surakarta ThroughOutdoor Media According Beginner Vooters in SMA Negeri III Surakarta. Research Paper (S-1). Communication Science Department. Social and Politic ScienceFaculty. Sebelas Maret University of Surakarta. August2009. Concerning to the length of 2009 legislative election campaigning period and most votes system, legislative candidates used many ways and media to gather votes. One of media used to introduce legislative candidate’s figure is by outdoor advertising. The advantages of using this media are lower budget advertising and reachable by public in longer period of time. Therefore, candidates used outdoor advertising not only to provide information but also build public perception. The objectives of this research haddescribedthe LegislativeCandidates Political Advertising of DPRD IISurakartalegislative candidate through outdoor advertising and elaboratedthe beginner voter perception to the outdoor advertising as legislative candidates. This research haddescriptive qualitative research. The method of data collection haddepth interview, completed with Focus Group Discussion (FGD) to strengthen the data validity. The research sampling method chosen is purposive sampling by intentionally selects people based on the particular purpose of the research. The informants, this research sample or respondent, are namely 4 legislative candidates of DPRD II Surakartaand 12 SMA Negeri III Surakarta students as beginner voters. It was shownfrom the data result that legislative candidates communication strategies are relatively similar. They applied banners, posters, and baliho as their campaign media. The candidatesbuild self image by making best poses and wearing particular costumes to create political message impression. As a result, beginner voters in SMA Negeri III had different judgments toward the outdoor advertising of legislative candidates. Those might bethe success measurement of outdoor media campaign strategy. Outdoor advertising are considered able to give information about candidates profiles, yet the political message assumed too ordinary.While, regarding to the placement of the outdoor advertisingneeds to be improved. Therefore, legislative candidates should usemarketing concepcalled USP (Unique Selling Proposition) to make people interested in their advertisement. While the placement should be put in order uncluttered. Besides, it’s necessary to see further research about communication effect to find out the outdoor advertising impact towards decision in the election.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HV Social pathology. Social and public welfare
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Vignasari Kokasih
    Date Deposited: 11 Jul 2013 17:13
    Last Modified: 11 Jul 2013 17:13
    URI: http://eprints.uns.ac.id/id/eprint/2211

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